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Water saving at Australian Open 2008

The Department of Sustainability and Environment (DSE) ran worked with Convenience Advertising to run a water saving campaign at the 2008 Australian Open.
                            

The campaign was installed into the Melbourne & Olympic Park precinct and Federation Square. Record attendances were seen at this years tournament, with 605,735 people attending the Australian Open. The creatives followed the tennis theme with catchy tennis related straplines promoting water saving behaviour. In the colours of the Australian Open, the creatives created a strong resonance with the audience.


‘The advertising looked great over the Australian Open and…the recall from the ads was great’ Justin Conkling, Corporate Partnerships Manager.


orange creative                              blue creative

                           


Media Agency: Mitchell and Partners
Creative Agency: Grey Advertising