Our Methodology
The Convenience Advertising methodology involves the careful planning of all communications campaigns from initial creative concept research and development, demographic research, focus testing, and campaign implementation. Convenience Advertising understands your target audience and the best way to reach them..
A national network of maintenance officers maintains messages fortnightly with pertinent campaign information entered into the Convenience Advertising Ad Management System (CAAMS), purpose built software that tracks every single message by a raft of variables which include:
- gender
- geography
- message type
- program
- venue category
