Cancer
Women’s Health Joint Awareness Program - Australia
Client: Queensland Health.
Target Audience: Women
Summary: In September 2003, Convenience Advertising Queensland was chosen to install a combined narrowcast intervention that was the first joint cooperation within departments for an education program utilizing the Convenience Advertising strategy.
Targeting women in order to encourage breast screening and a Pap Smear test, this process involved the installation of 160 display points in October 2003 for the Breast Screen Awareness messages (for a 3 month period). In January 2004, 60 Pap Smear messages were installed.
Breast Cancer Awareness Campaign - Australia
Client: Queensland Health.
Target Audience: Women aged 50-59 residing in higher socio-economic areas; Women aged 40+ residing in metropolitan areas.
Summary: The breast cancer intervention involved the implementation of 160 display points as part of an extension of a previous campaign run on behalf of Queensland Health during 2002/2003.
For this 2003/2004 intervention, the principal target group was identified as women between 50-59 years who lived in the higher socio-economic areas. Women over 40 who lived in metropolitan areas were also targeted though as a secondary group. These target groups were identified as a priority population for information regarding breast cancer screening. A total of 3 A4 messages were installed into female only bathrooms within the venue categories of cinemas, health and fitness centres and shopping centres.
Pap Smear Intervention Program - Australia
Client: Queensland Health.
Target Audience: Women aged 16-60 years.
Summary: In January 2004, Convenience Advertising Queensland placed 160 display points into 24 venues which cater for the broader target group of women aged 16-60 years, to promote the Pap Smear Register.
The strategy developed by Queensland Health aimed to place information regarding the Pap Smear Register within the toilet areas of clubs, gyms, shopping centres, cinemas and entertainment venues. The target audience for this campaign was women aged 16-60 years who by nature of their age and gender need to have regular Pap Smear tests for their health.
Bowel Cancer Awareness Campaign - Northern Ireland
Client: Southern Area Health Board / Early Detection Committee.
Target Audience: Men and women aged over 50 years.
Summary: This campaign involved the creation of a poster with an accompanying leaflet that was developed in consultation with the target audience. The colours and language of the message were developed to overcome issues of embarrassment and fear that people naturally have when initially dealing with bowel cancer. Care was taken to keep text as clear as possible in consideration of an increased incidence of poor eyesight among the target age group.
Two hundred messages are on display in the washrooms of workplaces, shopping centres, community centres, health centres, libraries and clubs and church halls aimed at people aged forty plus among the Southern Area Health Board region of Northern Ireland.
