Environment
Sewerage Awareness Campaign - Australia
Client: Melbourne Water.
Target Audience: Interstate and international travelers to Melbourne; Local residents.
Summary: The two month campaign aimed to educate the target audience of the suitability of disposing certain items into Melbourne’s sewerage system as to increase its sustainability and to preserve its health.
1054 campaign messages were exposed to more than 760,000 weekly patrons attending various venues like hotels, bars, cinemas, restaurants and airport terminals in Melbourne.
