HIV/AIDS
Check It Out Intervention Campaign - Victoria
Client: Department of Human Services
Target Audience: Men who have sex with men (MSM)
Summary: In 2003 the Department of Human Services selected a consortium, led by the Victorian AIDS Council, to develop and implement a targeted HIV and STI testing campaign, intended to increase levels of regular HIV and STI testing among MSM in Victoria.
The campaign was launched during the Melbourne Midsumma Carnival. A4 narrowcast messages were placed throughout toilets at this large community event, postcards were distributed and a four panel take away brochure distributed within condom packs.
The initial phase of communications, which target gay community attached men who have sex with men, commenced in 2004.
200 display points were installed in sex on premises venues, gay clubs and pubs and other gay community venues, and were maintained for an initial four month period. A press campaign in print, web and radio was scheduled to support this campaign.
TravelSafe: HIV/AIDS Prevention Campaign - Australia
Client: Commonwealth Department of Human Services and Health
Target Audience: Outbound/inbound, intra-international travellers.
Summary: Between 1991-2000, Convenience Advertising developed a HIV/AIDS prevention program on behalf of the Commonwealth Department of Human Services and Health. Targeting international and domestic travellers, the campaign employed 1784 display points with 6 creative executions to promote safe sex behaviours to reduce the likelihood of HIV/AIDS transmission.
ACON HIV/AIDS Awareness Campaign - Australia
Client: AIDS Council of New South Wales
Target Audience: Men who have sex with men in Sydney
Summary: In 1998, the AIDS Council of New South Wales selected Convenience Advertising to run their HIV/AIDS awareness campaign within popular gay venues within Sydney. A total of 9 messages were adopted for this campaign with an overall total of 200 display points.
The campaign aimed to raise awareness of the risks related to HIV and to advocate safe sexual practices as a means of preventing transmission.
AIDS Awareness Campaign - Australia
Client: VicHealth: Access Gallery.
Target Audience: Arts community, students, gallery attendees.
Summary: Specifcially trying to raise awareness about HIV/AIDS to a mainstream audience, VicHealth employed Convenience Advertising to run a one month, 40 display point campaign addressing different cultural modes of HIV/AIDS within an arts focused environment.
HIV/AIDS AND Hep C Awareness Campaign - Australia
Client: North Eastern Steroid Peer Education Project.
Target Audience: Male body builders and athletes.
Summary: For a period of 4 months during 1995, Convenience Advertising featured 125 display points in venues such as gymnasiums to educate body builders and athletes about the infection risks of HIV/AIDS and Hepatitis C through injection drug use. Two messages were developed to address safe injecting practices and increase awareness about HIV/AIDS and Hepatitis C transmission.
Be Safe, Be Sure: Women and HIV/AIDS - Australia
Client: Commonwealth Department of Human Services.
Target Audience: Marginalised women aged 16 to 60 years.
Summary: During 1990, Convenience Advertising ran a campaign targeting marginalized women regarding the issues associated with HIV/AIDS. As health campaigns concerning HIV/AIDS are traditionally focused on high-risk groups such men who have sex with men, Convenience Advertising identified the need to target women. Five messages and a total of 400 display points were focused on educating women about AIDS and its relation to pregnancy.
If It’s Not On, Its Not On Campaign - Australia
Client: Commonwealth Department of Human Services and Health.
Target Audience: Youth aged 18 to 24 years.
Summary: The If Its Not On, Its Not On campaign was an extensive educational program which ran for 10 years (from 1987-1997) in Australia. Six messages and a total of 4800 display points targeted Australia’s young people during this period. The campaign was aimed at educating and informing Australian youth about the need to practice safe-sex by using condoms to prevent the transmission of HIV/AIDS and other STIs.
Stay Safe: HIV/AIDS, Youth and Alcohol Campaign - Germany
Client: Bayerische Staatsministerium fur Arbeit und Socialornung.
Target Audience: sexually active young people in Munich, Rosenheim and Nuremburg.
Summary: During 1995-1996, Convenience Advertising developed messages targeting youth about the link between alcohol consumption and unsafe sex which can increase the risk of HIV infection. Youth in Munich, Rosenheim and Nuremburg were reminded to use condoms and practice safe sex where alcohol is served. Three messages were developed for the campaign with an overall total of 229 messages placed in licensed venues.
AIDS Awareness and Risk-Taking Behaviour Campaign - Netherlands
Client: The Netherlands Institute for Alcohol and Drugs, in collaboration with Foundation Mainline and Rutgers Stichting (The Netherlands Sexual Health Clinic).
Target Audience: Risk-taking youth residing in Rotterdam.
Summary: In 1994, Convenience Advertising developed a 6 month awareness campaign regarding HIV/AIDS amongst sexually active and drug-taking youth in Rotterdam. Six messages and a total of 500 display points were employed for this program which reinforced condom use and the negative effects associated with unsafe sex.
HIV and You Awareness Campaign - Northern Ireland
Client: Health Promotion Agency, Northern Ireland.
Target Audience: tertiary students 18 to 24 years.
Summary: The Health Promotion Unit approached Convenience Advertising in 1994 to create an awareness campaign targeting tertiary students in Northern Ireland. For two years, Convenience Advertising maintained a total of 550 display points with 5 creative executions dispelling the myths about HIV/AIDS. The messages maintained a focus on the benefit of using condoms to prevent the transmission of HIV/AIDS.
Stop HIV – It Starts With You: HIV/AIDS Prevention Program - United States
Client: Clark County Coalition of AIDS Service Providers, Nevada.
Target Audience: Gay and Bisexual Men.
Summary: In 1997, Convenience Advertising was approached by Clark County to develop a HIV/AIDS awareness campaign about the association between unsafe sex and excessive alcohol consumption as precursors to HIV/AIDS infection and transmission. Promoting responsible drinking behaviour and safer sex practices through the use of condoms, the campaign employed 290 display points featuring 14 message variations.
Enjoy Sex: Trust Yourself HIV/AIDS Prevention Campaign - United States
Client: The San Francisco AIDS Foundation with the San Francisco Department of Health.
Target Audience: Young gay and bisexual men residing in San Francisco.
Summary: In 1995, Convenience Advertising was approached by The San Francisco AIDS Foundation and Department of Health to develop a HIV/AIDS prevention campaign targeting young gay and bisexual men. Eight messages and a total of 250 display points promoted condom use in order to minimise the spread of HIV/AIDS within the San Francisco community. The messages urged the target audience to consider their sexual limitations as a preventative measure against HIV/AIDS.
I’m Positive: Safe Sex and HIV/AIDS Campaign - United States
Client: Gay Men’s Health Crisis Incorporated, New York.
Target Audience: HIV positive men who have sex with men in New York City.
Summary: Convenience Advertising developed an awareness campaign for Gay Men’s Health Crisis Incorporated in 1992 targeting men who have sex with men in New York City. Eight messages and a total of 500 display points were aimed at encouraging and empowering HIV positive men to practice safe sex.
Information about support workshops and hotlines were also signposted as a feature of this campaign.
