homophobic violence

Homophobic Violence Intervention Program - Australia

Client: Collaborative project involving The Reichstein Foundation, VicHealth, Crime Prevention Victoria, AIDS Trust of Australia, Anti-Violence Project and City of Melbourne.

Target Audience: Perpetrators of violence against the homosexual; Gay, lesbian, bisexual, transgendered and intersex community (GLBTI) in Victoria.

Summary: In 2004, Convenience Advertising worked in a public health partnership to reduce anti-homophobic violence in Victoria.

A4 messages were employed to reach perpetrators of homophobic violence within Victoria. The messages reached more than 17,000 patron visits per week with 152 display points in 32 key venues.

The program aimed to reduce homophobic violence against the GLBTI community and to engender tolerance in sporting, social and community settings.

Utility and Convenience Advertising designed and focus tested messages among the target audience. One features Sam ‘King Soliman’, No.1 International Boxing Federation World Middleweight Contender, targeting young people (primarily men) who train and work out at gyms, boxing rings and dojos in appropriate suburban locations.

A further two messages were used in the GLBTI community encouraging the target audience to report homophobic violence and attacks, and to engender feelings of support and safety.




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	Homophobic Violence
		homophobic violence Homophobic Violence Intervention Program - Australia Client: Collaborative project involving The Reichstein Foundation, VicHealth, Crime Prevention Victoria, AIDS Trust of Australia, Anti-Violence Project and City of Melbourne. Target Audience: Perpetrators of violence against the homosexual; Gay, lesbian, bisexual, transgendered and intersex community (GLBTI) in Victoria. Summary: In 2004, Convenience Advertising worked in a public health partnership to reduce anti-homophobic violence in Victoria. A4 messages were employed to reach perpetrators of homophobic violence within Victoria. The messages reached more than 17,000 patron visits per week with 152 display points in 32 key venues. The program aimed to reduce homophobic violence against the GLBTI community and to engender tolerance in sporting, social and community settings. Utility and Convenience Advertising designed and focus tested messages among the target audience. One features Sam ‘King Soliman’, No.1 International Boxing Federation World Middleweight Contender, targeting young people (primarily men) who train and work out at gyms, boxing rings and dojos in appropriate suburban locations. A further two messages were used in the GLBTI community encouraging the target audience to report homophobic violence and attacks, and to engender feelings of support and safety.

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