Sexual Assault
Drink Spiking Prevention Program - Australia
Client: Crime Prevention Victoria.
Target Audience: Men and women aged 18-30; staff of licensed premises.
Summary: Convenience Advertising has built on the success of the “Keep and eye open” drink spiking campaign, with its second Victorian education program in 2004-05. Funded by Crime Prevention Victoria, “Keep an eye open” was launched in May 2002, aiming to reduce the risks and harms associated with drink spiking.
Educational messages for licensed venue staff and patrons were implemented warning the target audiences about the dangers of drink spiking.
Result: An independent evaluation showed almost 70 per cent of patrons of these venues remembered the campaign without prompting. Convenience Advertising and Utility developed three new messages – one each for men, women and bar staff. There were 500 of these in 100 loci of risk and engagement venues state-wide.
The key findings of the campaign include:
• 66 per cent of patrons recalled the material without prompting. This rose to over 90 per cent when prompted;
• 97 per cent thought bathrooms of venues were appropriate for the campaign advertising;
• 96 per cent of staff members recalled the material without prompting;
• 82 per cent of staff said they found the information relevant and useful to them.
