Queensland binge drinking campaign
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The Queensland Office of liqor Gaming and Racing has launched an initiative to battle binge drinking by highlighting the negatives outcomes with a hard-hitting campaign. A series of graphic images, showing the possible violent outcomes of excessive drinking were posted in the bathrooms of relevant venues. The creative incorporated the idea that every drink counts and you need to keep a count to ensure your own safety.
Artwork: 8 creatives (4 male, 4 female) Female component: 3 months - 500 DPs Male component: 4 months - 500 DPs Target audience: Young people 18-24 Other media: TV, print and radio
To be taken to the campaign website, please click here. |
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