Queensland binge drinking campaign

The Queensland Office of liqor Gaming and Racing has launched an initiative to battle binge drinking by highlighting the negatives outcomes with a hard-hitting campaign.

A series of graphic images, showing the possible violent outcomes of excessive drinking were posted in the bathrooms of relevant venues. The creative incorporated the idea that every drink counts and you need to keep a count to ensure your own safety.

Artwork: 8 creatives (4 male, 4 female)

Female component: 3 months -  500 DPs

Male component:  4 months - 500 DPs

Client: Office of Liquor Gaming and Racing

Target audience: Young people 18-24
Venues:  Night clubs and hotels with late licenses and music

Other media: TV, print and radio

To be taken to the campaign website, please click here.