Hash and Weed Evaluation.
| Category : | Illicit Drugs - Youth |
| Research Date : | Wednesday, January 1, 1997 |
| Description : | An evaluation of the programme, 'Hash and Weed: what do you know and what don't you know?', an educational programme regarding the dangers of cannabis use targeting young people in the Netherlands. |
| Abstract : | 94% of the target audience had a positive opinion of the campaign's message. The slogan,'Hash and Grass: What do you know and what don't you know', was appreciated by 92% of the young people. A survey among coffeeshop visitors revealed that 79% of them had looked at and processed the campaign message targeted at users. The majority was positive about the initiative. Three quarters of them had read the flyer with tips and considered the information useful. |
| Location : | Convenience Advertising (Europe) |
