An evaluation of the Convenience Advertising Sexual Health Campaign, targeting youth.

An evaluation of the Convenience Advertising Sexual Health Campaign, targeting youth.

Category :	Sexually Transmitted Infections - Youth
Research Date :	Monday, January 1, 1996
Description :	An evaluation of the Irish Youth Sexual Health programme.
Abstract :	70% of respondents were aware of safe sex or HIV advertising. Of this figure, 57% were able to say spontaneously that they had seen the advertising in toilets, pubs or nightclubs. On prompting this recall rose to 70%. In total 60% of the sample were able to say, without prompting, that they were aware of the campaign.
Location :	Convenience Advertising Australia