An evaluation of the Convenience Advertising Safe Sex and Alcohol use campaign (1996).

An evaluation of the Convenience Advertising Safe Sex and Alcohol use campaign (1996).

Category :	Sexually Transmitted Infections - Youth
Research Date :	Monday, January 1, 1996
Description :	An evaluation of the Safer Sex and Alcohol Use campaign in New Zealand (1996).
Abstract :	The campaign was successful in reaching its target group. The campaign not only gained acceptance from the audience it gained support from them. 92% agreed this method was a good way of getting such messages across to young people. The campaign was effective across ethnic, gender and regional groups.
Location :	Convenience Advertising (New Zealand)