Convenience Advertising as a Medium for AIDS-Prevention Among 'Risk Taking' Youth (1993).

Convenience Advertising as a Medium for AIDS-Prevention Among 'Risk Taking' Youth (1993).

Category :	HIV/AIDS - Youth
Research Date :	Friday, January 1, 1993
Description :	An evaluation of the AIDS awareness programme in the Netherlands (1993).
Abstract :	The positive response to, and the recognition of the messages by the target auduence. The combined qualitative data, ethnographic fieldwork and unstructured interviews - act as proof that the Convenience Advertising medium reaches the youth who frequent the night life circuit.
Location :	Convenience Advertising (Europe)