Evaluation of Convenience Advertising Medium and HIV/AIDS Sexual Health Education Programme (1994)


Category :	HIV/AIDS - Youth

Research Date :	Saturday, January 1, 1994

Description :	An evaluation of the Northern Ireland HIV/AIDS and Youth programme (1994).

Abstract :	A high recall rate of 68% to 70% was gained from respondents. On average a rating between 3 and 4 was given for ease of understanding of the content . The same rating was given for the usefulness and importance of the information. 89% of the respondents felt that the medium was an effective way to communicate this type of information.

Location :	Convenience Advertising (Ireland)