Evaluations: Information for Travellers 'Travel Safe' Campaign (1993).


Category :	HIV/AIDS - Travellers

Research Date :	Friday, January 1, 1993

Description :	An evaluation of the Australian 'Travel Safe': HIV/STD's Prevention Amongst Travellers programme (1993).

Abstract :	Total awareness of 44% was achieved amongst travellers. The campaign relative to its budget achieved high levels of awareness and a high degree of acceptance...almost half found the campaign personally relevant (1993).

Location :	Convenience Advertising Australia