Evaluation of the Convenience Advertising Strategy for the City of Melbourne Sharp Safe Programme.

Evaluation of the Convenience Advertising Strategy for the City of Melbourne Sharp Safe Programme.

Category :	Illicit Drugs - Injecting Drug Users
Research Date :	Friday, January 1, 1999
Description :	An evaluation of the sharp safe, city safe programme for the City of Melbourne.
Abstract :	Most respondents recalled seeing the message when prompted, and almost three quarters found the poster to be eye-catching. The main message of the poster was well understood with most (72%) declaring it very easy to understand, and over 80% of respondents believed the method used to provide this information was a good idea.
Location :	Convenience Advertising Australia