Review of Convenience Advertising's Safe Sex and Alcohol Use Campaign (1996).


Category :	Sexually Transmitted Infections - Youth

Research Date :	Monday, January 1, 1996

Description :	An evaluation of the New Zealand Safe Sex and Alcohol Use programme (1996).

Abstract :	The campaign reached 76% of the target population. Substantial comprehension and agreement with the messages has been achieved among the target audience. The campaign successfully prompted a 'call to action' for 18 to 28 years old to protect their sexual health.

Location :	Convenience Advertising (New Zealand)