Evaluation Report: Gay Men's Health Crisis Inc. (1996)


Category :	HIV/AIDS - Gay Men

Research Date :	Monday, January 1, 1996

Description :	An evaluation of the HIV Prevention Campaign targeting gay and bisexual men via narrowcasting (1996).

Abstract :	It is evident from the data that the campaign successfully reached a significant proportion of the targeted audience. Impressive levels of recall and recognition rates were also achieved by the campaign. A notable percentage reported changes in awareness, attitudes and behaviours related to sexual activity. All these indicate that the campaign has had a profound impact on the targeted community.

Location :	Educational Message Services