Evalution Report: HIV Prevention Narrowcasting Campaign Targeting Gay and Bisexual Men (1996).

Evalution Report: HIV Prevention Narrowcasting Campaign Targeting Gay and Bisexual Men (1996).

Category :	HIV/AIDS - Gay Men
Research Date :	Monday, January 1, 1996
Description :	An evaluation of the 1995 to 1996 HIV Prevention programme targeting gay and bisexual men in Massachusetts.
Abstract :	Unprompted recall of 71% and a total awareness of 91% was achieved. Over two thirds of respondents reported increased awareness, and a positive influence on sexual behaviour.
Location :	Educational Message Services