An Evaluation of the Travel Safe Thai Pilot Program Report (1995).
| Category : | HIV/AIDS - Travellers |
| Research Date : | Sunday, January 1, 1995 |
| Description : | An evaluation of the Travel Safe Thai Pilot Programme (1995). |
| Abstract : | Total awareness of 73.5% was achieved among men frequenting sex clubs in Thailand. Awareness and message recall rates were high among bar patrons who also judged the campaign to be both approrpiate and personally relevant. |
| Location : | Convenience Advertising Australia |
