Report on the Research Project to Evaluate AIDS-Related Advertising (1993).

Report on the Research Project to Evaluate AIDS-Related Advertising (1993).

Category :	HIV/AIDS - Youth
Research Date :	Wednesday, January 1, 1992
Description :	An evaluation of the Convenience Advertising methodology for an AIDS related programme in further education colleges and universities in Scotland (1993).
Abstract :	68% recalled seeing at least one of the adverts and 45% reported some kind of interaction about the adverts. Respondents found them easy to understand and an effective way of getting across the safer sex message.
Location :	Convenience Advertising (Scotland)