Evaluation of the Convenience Advertising Medium and Health Promotion Unit Messages (1992).

Evaluation of the Convenience Advertising Medium and Health Promotion Unit Messages (1992).

Category :	HIV/AIDS - Youth
Research Date :	Wednesday, January 1, 1992
Description :	An evaluation of the Convenience Advertising medium and health promotion unit messages (1992).
Abstract :	There was a very high recall rate for the message. The results indicate that the medium is a good disseminator of information to people. Further still people do notice the messages, even when they have been infrequent visitors to the premises where messages are displayed. Three messages were selected as being the most informative, memorable and useful.
Location :	Convenience Advertising (Ireland)