Evaluation of the Convenience Advertising Strategy for AIDS Messages on 2 University Campuses.

Evaluation of the Convenience Advertising Strategy for AIDS Messages on 2 University Campuses.

Category :	HIV/AIDS - Youth
Research Date :	Monday, June 10, 1991
Description :	An evaluation of the Convenience Advertising methodology of HIV/AIDS education in Two University campuses in Ireland.
Abstract :	Recall rates reached 83%. Taken together, the results display the strongest case for the efficacy of this simple advertising strategy for effectively narrow casting to target groups.
Location :	Convenience Advertising (Ireland)