An Evaluation of the Convenience Advertising Strategy: Report on the Halls of ResidenceStudy (1989).

An Evaluation of the Convenience Advertising Strategy: Report on the Halls of ResidenceStudy (1989).

Category :	HIV/AIDS - Gay Men
Research Date :	Sunday, January 1, 1989
Description :	An evaluation of the report on the Halls of residence study (1989).
Abstract :	Recall rates of 63-78% were achieved. It was concluded that if one chooses ot pursue an advertising strategy in the AIDS area then...the 'Convenience Advertising strategy' is a valuable and viable option.
Location :	Convenience Advertising Australia