Message in a Toilet
| Category : | Illicit Drugs - General |
| Research Date : | Friday, January 1, 1993 |
| Description : | An article in the International Journal of Drug Policy looking at the effectiveness of Convenience Advertising. |
| Abstract : | The results clearly demonstrate the capacity to 'narrowcast' specific messages tailored for a given clientele. This is better than broadcasting to a wide range of potential audiences, risking either offense or irrelevance....this is a very clear demonstration of the efficacy of the strategy. |
| Location : | Convenience Advertising Australia |
