Convenience Advertising and the RTA Drink Driving Campaign: An Evaluation
| Category : | Road Safety - Alcohol |
| Research Date : | Monday, January 1, 1996 |
| Description : | An evaluation of the RTA 's 'It's a Crime to Drink and Drive' programme. |
| Abstract : | A total awareness rate of 88% was reached with male bar patrons. Over half found the messages effective, useful and personally relevant. |
| Location : | Convenience Advertising NSW |
