Cost Effectiveness Comparison Survey for Convenience Advertising (1986).

Cost Effectiveness Comparison Survey for Convenience Advertising (1986).

Category :	Miscellaneous - General
Research Date :	Wednesday, January 1, 1986
Description :	An evaluation of the cost effectiveness of Convenience Advertising as a communications strategy (1986).
Abstract :	Posters not only create awareness but also change attitudes on important issues. When coupled with the impact of personal delivery, personal copy and a longer viewing time the cost effectiveness is enhanced further. On average the time spent in a convenience was approximately 2 minutes and 54 seconds, while the average number of times a male visited the toilet in one drinking session was 2.6.
Location :	Convenience Advertising Australia