An Evaluation of the AIDS Prevention Among Risk Taking Youth (1995).

An Evaluation of the AIDS Prevention Among Risk Taking Youth (1995).

Category :	HIV/AIDS - Youth
Research Date :	Sunday, January 1, 1995
Description :	An evaluation of the AIDS awareness and risk taking youth programme in the Netherlands (1995).
Abstract :	Recall rates were above 50% in both cafes (82%) and discos (60%). Prompted recall rates for cafes (91%) were higher than discos (77%). Messages were received well by the target audience with 74% of males and 60% of females comenting that they found them to be clear and intelligible.
Location :	Convenience Advertising (Europe)