The Line Between Winning and Losing Programme Evaluation.


Category :	Problem Gambling - General

Research Date :	Friday, January 1, 1999

Description :	An evaluation of the Victorian Gamblers Help programme.

Abstract :	Displayed a high level of effectiveness, with 63% unpormpted recall, rising to over 90% when prompted. Again over 90% of respondents believed this form of advertising was a very good medium for the target market, and the issues being addressed.

Location :	Convenience Advertising Australia