Evaluating Public Information Campaigns on Drugs; a summary report

Evaluating Public Information Campaigns on Drugs; a summary report

Category :	Illicit Drugs - Dance Party Drugs
Research Date :	Friday, December 1, 2000
Description :	Evaluating public health campaigns on drugs through comparisons of prompted and unprompted recall rates across various mediums.
Abstract :	Comparison of Prompted and Unprompted recall rates across various mediums. TV had an unprompted recall rate of 68% and prompted recall rate of 80%. Radio had an unprompted recall rate of 34% and a prompted recall rate of 45%. Magazines had an unprompted recall rate of 46%. The prompted recall rate was not reported. Convenience Advertising has an unprompted recall rate of at least 60% and a prompted recall rate of at least 69%.
Location :	Convenience Advertising (Ireland)