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| Category : |
Commercial Products - General |
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| Research Date : |
Wednesday, December 12, 1990 |
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| Description : |
A detailed study of almost 800 young people aged 17-30 on two campuses in Australia (Griffith University and La Trobe University) (1990). |
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| Abstract : |
The results showed that those students who were exposed to the ads by virtue of regularly using the toilets in those buildings were significantly more likely to recall the ads. The results display the srongest case for the efficacy of this simple advertising strategy for effective narrowcasting to target groups. |
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| Location : |
Convenience Advertising Australia |
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