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| Category : |
Commercial Products - General |
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| Research Date : |
Friday, November 29, 2002 |
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| Description : |
An overview of Convenience Advertising in the UK, followed by a proposal with information regarding target audience and venues specific to Crawley and surrounding areas. |
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| Abstract : |
An evaluation by the Mid Downs Health Authority is also proposed to establish levels of effectiveness. Prior research on this medium in Ireland, Scotland and Australia is included (1993). |
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| Location : |
Convenience Advertising (UK) |
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