Assessment of Impact of Convenience Advertising on Drinking and Driving (1992)

Assessment of Impact of Convenience Advertising on Drinking and Driving (1992)

Category : Commercial Products - General
Research Date : Friday, November 29, 2002
Description : Aims to examine effectiveness of Convenience Advertising strategies by employing pre and posttesting at venues in Melbourne and Adelaide regarding 18-26yr olds' attitudes towards drink driving (1992)
Abstract : Respondents will be 18-26 year olds at different venues, who will be asked for demograhic information as well as drinking habits. Project to be completed by 1993.
Location : Convenience Advertising Australia
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