Drug Information Campaign: An Evaluation (1994).


Category :	Commercial Products - General

Research Date :	Friday, November 29, 2002

Description :	Documents process and outcomes of a pilot drug information campaign aimed at people involved in the dance club scene in Liverpool (1994).

Abstract :	Effective in reaching a range of people, received high target audience approval, and succeeded in reinforcing drug knowledge and a certain degree of behaviour change.

Location :	Convenience Advertising (UK)