'Read My Lips' programme evaluation.
| Category : | Sexual Assault - General |
| Research Date : | Saturday, January 1, 1994 |
| Description : | An evaluation of the 'Read my Lips' programme. |
| Abstract : | An unprompted recall rate of 69% was achieved. The majority found the messages practical and useful and personally relevant. This highlights the appropriateness of the content and clearly indicates it's effectiveness in reaching the target audience. |
| Location : | Convenience Advertising Australia |
