Convenience Advertising, Narrowcast delivery of Harm Reduction Messages (>1996)
| Category : | Commercial Products - General |
| Research Date : | Friday, November 29, 2002 |
| Description : | Description of the narrowcasting method used by Convenience Advertising, follwed by examples from New Zealand, Australia, and the Netherlands. |
| Abstract : | The 1995 Safe Sex and Alcohol Use campaign in New Zealand was highly successful with three quarters of people surveyed having seen the posters. The Workplace Demonstration Project in Australia, of the same year, achieved strong awareness. The Aids Prevention campaign in the Netherlands (1995) proved that through the Conads medium, a great number of youth could be reached. |
| Location : | Convenience Advertising Australia |
