Evaluation of Northern Ireland's Sexual Health Campaign (1996)


Category :	Commercial Products - General

Research Date :	Tuesday, October 1, 1996

Description :	An evaluation of Convenience Advertising's Campaign on Sexual Health in Northern Ireland (1996).

Abstract :	Reactions to the posters were generally very positive; 60% of the sample said they were aware of the campaign, and 69% recognised it when they were shown the posters. Two thirds of those who had seen the posters had read them fully, and the vast majority agreed they were 'eye catching' and 'easy to understand.'

Location :	Convenience Advertising (Ireland)