Mass Media Information Campaign of Cannabis (1996).

Mass Media Information Campaign of Cannabis (1996).

Category :	Commercial Products - General
Research Date :	Sunday, June 1, 1997
Description :	A Mass Media Information Campaign targeting parents of Dutch youths who come into contact with cannabis.
Abstract :	More than a third of those questioned immediately said they had seen the television infomercial. 63% of those who picked up a brochure, said that on the basis of it they had actually discussed the issue with their children.95% of those questioned said the campaign was a good initiative and more than 80% found the information given to be useful.
Location :	Convenience Advertising (Europe)