Australia's National Hepatitis C Education and Prevention Programme

Australia's National Hepatitis C Education and Prevention Programme

Category :	Hepatitis C - General
Research Date :	Tuesday, January 1, 2002
Description :	This report presents findings from the evaluation of the AIVL national hepatitis C education and prevention programme. This was a narrowcast programm targeting injecting drug users at locus of risk en
Abstract :	The evaluation research was conducted utilising an intercept interview methodology, and was carried out by peer educators in Melbourne and Sydney. The evaluation measures respondents levels of understanding and knowledge about hepatitis C, their sources of information about the disease, levels of message recall, comprehension and take out, and demographic information. The evaluation finds overall that the Convenience Advertising strategy is highly successful in reaching the target audience and increasing knowledge and awareness.
Location :	Convenience Advertising Australia