Queensland Health Chlamydia Campaign

Queensland Health Chlamydia Campaign

Category : Sexually Transmitted Infections - General
Research Date : Tuesday, October 30, 2001
Description : The Queensland Health Chlamydia Programme involved the implementation of gender specific messages, with take away information, in Universities and TAFES in Queensland. 500 Display Points were installe
Abstract : In 2001 this programme was evaluated by QQSR. The evaluation involved intercept interviews with a sample of 402 respondents on campus settings. Just over three quarters (77%) had an unprompted recall of seeing a health related message when they used the toilets. Recall rose to 99% when the remainder of the sample were prompted. 93% of respondents knew that the poster was about chlamydia, and 92% of respondents reported understanding everything they read.
Location : Convenience Advertising (Queensland)
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