Victorian Chlamydia Evaluation
| Category : | Sexually Transmitted Infections - Youth |
| Research Date : | Wednesday, May 5, 2004 |
| Description : | In late 2003 the Victorian Chlamydia Education and Prevention Campaign was independently evaluated. The evaluation involved a sample of 297 (n=297) respondents aged 16-29 years. Research took place on |
| Abstract : | The analysis of data provided in this report suggests that in many respects, the campaign has been overwhelmingly successful. The general aim of the programme was to increase awareness of Chlamydia infection and encourage safe sex practices amongst young people. Of the 25% of the sample who reported no prior knowledge of Chlamydia, 93% were subsequently able to recall at least one piece of information about Chlamydia. Therefore, specific knowledge increased in, at the very least, 22% of the sample as a direct result of the programme. The great majority of respondents (85%) received and recalled the message about the use of condoms and the prevention of Chlamydia. As such, messages were interpreted as an encouragement to adopt safe sex practices. |
| Location : | Convenience Advertising Australia |
