An evaluation of the Convenience Advertising Sexual Health campaign.

An evaluation of the Convenience Advertising Sexual Health campaign.

Category :	HIV/AIDS - Youth
Research Date :	Friday, January 1, 1999
Description :	An evaluation of the Convenience Advertising Sexual Health campaign, targeting Universities and Colleges.
Abstract :	Very good recall rates (between 60-70%)over the four posters. The target audience believed the installations were entertaining, easy to understand and to some point humorous. The vast majority of respondents recalled the main line of the ads and felt it was a most effective way to advertise those issues.
Location :	Convenience Advertising (Scotland)