An evaluation of the Convenience Advertising Sanitary Protection Products Campaign.


Category :	Health Products - General

Research Date :	Friday, January 1, 1999

Description :	An evaluation of the Johnson & Johnson sanitary products range.

Abstract :	An unprompted recall rate of 65% and 75% prompted recall rate, with values varying between 50-75% over the 5 products advertised. 93% of respondents felt that the method of advertising used was not at all offensive, 98% believed it was a good idea to advertise these products in this way.

Location :	Convenience Advertising Australia