Research Papers
HIV/AIDS Prevention among Risk Youth in the Netherlands (1995)
HIV/AIDS Prevention Campaign targeting Risk Youth in the Netherlands.
Assessment of Impact of Convenience Advertising on Drinking and Driving (1992)
Aims to examine effectiveness of Convenience Advertising strategies by employing pre and posttesting at venues in Melbourne and Adelaide regarding 18-26yr olds' attitudes towards drink driving (1992)
HIV/AIDS Sexual Health Awareness Campaign (1993).
An overview of Convenience Advertising in the UK, followed by a proposal with information regarding target audience and venues specific to Crawley and surrounding areas.
Drug Information Campaign: An Evaluation (1994).
Documents process and outcomes of a pilot drug information campaign aimed at people involved in the dance club scene in Liverpool (1994).
Convenience Advertising, Narrowcast delivery of Harm Reduction Messages (>1996)
Description of the narrowcasting method used by Convenience Advertising, follwed by examples from New Zealand, Australia, and the Netherlands.
Mass Media Information Campaign of Cannabis (1996).
A Mass Media Information Campaign targeting parents of Dutch youths who come into contact with cannabis.
Evaluation of Northern Ireland's Sexual Health Campaign (1996)
An evaluation of Convenience Advertising's Campaign on Sexual Health in Northern Ireland (1996).
HIV/AIDS Sexual Health Educational Programme in Further Colleges and TAFES in Northern Ireland (1994
An Evaluation of the Convenience Advertising Medium and HIV/AIDS Sexual Health Educational Programme in Further Colleges and TAFES in Northern Ireland (1994).
Evaluation of Convenience Advertising Strategy for AIDS Messages on two University Campuses (1990)
A detailed study of almost 800 young people aged 17-30 on two campuses in Australia (Griffith University and La Trobe University) (1990).
